The year 2020 has been the most unusual for everyone around the world. While some businesses experienced a decline in profits, others boomed. Visiting brick-and-mortar stores was the least favorite idea, people switched to shopping online. There was a global rise in online shopping increasing the online market to 4 trillion in 2020 alone.. That being said, expanding your business online is the right thing to do in unpredictable times like these. Which brings us to our next question: what are the biggest advantages of having a user-friendly retail app? To start with, it is highly cost-effective and hassle-free, which is exactly what you want for your customers. It also drives significant traffic to your business that in return gives you a higher Google ranking. Overall, having a user-friendly app that is compatible with mobile phones creates a better user experience. Curious about the website trends of 2021? Read here.
As humans, we are naturally attracted to images and colors that are attractive and pleasing to the eyes. When designing a retail app, make sure to use templates that are visually appealing and you can choose from a plethora of options. If you are an expert, you can create your own templates but hundreds of free templates are present online for you to use. Alternatively, you can choose a website designer for a responsive web design development for a higher chance at success. You can use a white photo with a white background to capture your visitor’s attention with a strong copy and simple links. Remember that accessibility wins – always.
A research conducted by Adobe showed that 38% of customers stop engaging with a website with an unattractive website design. This may not seem like a large number at first but if these numbers add up quickly, you could lose a lot of business. Losing loyal customers is every business’s worst nightmare. Additionally, losing the interest of potential customers can cost you a lot of profit. Having a great user experience guarantees a lower bounce back ratio. The more interactive your website is the higher retention you can expect from your customers. Take the example of Amazon.com. Even though the website is quite standardized, it plays on other important factors for successful retail apps. Features like “recommended buys” and personalized shopping items play a huge role in its user experience success. Moreover, every customer finds it easy to shop on his or her mobile app.
Compelling features such as push notifications that includes text message alerts play an important role in a user-friendly retail app. These are effective ways of pulling the customers back to your website. Timing is the key to play around with these features, for example, sending text messages for the holiday season promotion can significantly boost sales. On the other hand, email marketing is a powerful tool to drive traffic to your website. Using services like Mailchimp allows you to follow the customer journey while tracking clicks during a promotion. You can also use their schedule feature where emails are sent to customers during a specified time. The continuous advancement in technology allow businesses to use automated features to boost sales.
There is a huge difference between reaching a large number of people and reaching the right ones. Spending hundreds of dollars on advertising and email marketing can result in a backfire. Your emails could be marked as spam or ads saved as “inappropriate” on social media. Therefore, it is important to know the audience of your app. Get your research right and analyze who is reaching out to after you have created a good retail app. You can get the maximum out of these promotional campaigns if you are reaching the right audience.
The boom of mobile commerce apps is not new to any business. Business owners often wonder if it is beneficial to have a mobile-optimized site and the answers vary according to the nature of the businesses. Keeping up with present times, it is very important to have a mobile-friendly website since the number of its users to access retail websites has nearly doubled in recent years. Having a website that is not mobile-friendly can mean you will lose a large number of potential customers. Keep in mind that having a user-friendly app is just as important as having a mobile compatible app.
Mobile strategies work best when there are authentic reviews about your product. With influencer marketing on the rise, a potential buyer would heed the words of previous users and those they religiously follow. Having a strong social media, presence always pays off with continuous postings of new products. Get people to post reviews about your products and services. Always put your customer first when creating a retail app or a website for your business. Great user-friendly features, which are personalized for every customer, can put you ahead of your competition.