Chatbots have seen a big rise in the last couple of years and have been widely accepted by many businesses. This is because chatbots allow businesses to communicate with their customers in a new way. The popularity of chatbots has been complemented by the increase in messaging apps and the development of different kinds of sensors, wearables, and artificial intelligence. The best part is that you can get them developed easily from any of the many agencies for software development services.
A chatbot is simply a program that is powered by artificial intelligence and works to simulate a real conversation with users through a chat interface. A chatbot, therefore, replaces a human customer representative by having a chat with you as a human would. Chatbots are built using machine learning to collect conversational intonations to allow them to mimic human conversations and react to spoken or written requests to deliver a service. Because of AI, they can understand language, not just commands, and the more conversation you have with a chatbot, the more intelligent it becomes.
A Business Insider article showed that in the first quarter of 2015, messaging applications reached more users than on social media networks. This is because customers increasingly want to interact with brands through chat. After all, it is faster and easier to use. As a result, businesses also have the opportunity to reach more customers through Chatbots while staying on-trend.
Moreover, 65% of smartphone users do not download any new apps in a month. This is because the basic apps they use every day such as Facebook, WhatsApp, Instagram, etc. are already downloaded on their phone. This also indicates that it is better to integrate a chatbot into one of the more popular platforms, rather than getting a new app developed from scratch.
Research has shown that 83% of online shoppers need support while shopping. Your customers may need help in understanding which products fit their needs or budgets at any given time of the day. Shoppers may also face difficulty navigating through your website, or they may have questions about registration, payment, checkout, and delivery.
In such a situation, a chatbot is ideal for providing real-time assistance and act as a salesperson. Chatbots can also offer interactive communication where they ask questions to understand the real issue. Moreover, chatbots can use text and voice to present richer content with product pages, images, blog entries, and tutorial videos based on customer responses.
Customer service is vital to business success. The process of customer support can be improved using chatbots. Chatbots can be programmed with automated answers for repetitive questions and can also forward the request to a human when it needs more information. This allows the human representatives to spend their time on more important matters rather than these simple tasks.
Moreover, using chatbots increases organizational efficiency as employees can do more tasks without the customer having to wait. This allows companies to increase their scale of operations to global markets without needing to hire more people to handle the incoming requests.
It is very important to keep your customers engaged with your brand. Research shows that companies that focus on engaging customers on social media can increase their revenue by 20-40%. Chatbots can add to that figure by complementing your social media interactions all while making customers smile.
Usually what happens with customer service is that the representatives give more information than they receive but with Chatbots, customers only get a bit of information at a time and this motivates the customer to keep the conversation going. The chatbot gives out only the information the customer has asked for and no extra irrelevant information.
Chatbots are a very useful tool for interacting with customers and can be used to collect insights through the feedback we receive from customers. Chatbots can be used to ask small questions that can help you improve your product or service and optimize the pages which have a lower conversion rate.
Chatbots can also keep a track of purchasing patterns and consumer behaviors by keeping a track of user data. Chatbots can tell customers about ongoing sales or suggest products based on the responses of the customer.
A bot can personalize messages to buyers and ask related questions that persuade users and generate leads for you. They essentially lead the customer in the right direction to get more conversion.
Chatbots can also help determine which leads to pursue and which to give up through identified KPIs.
Chatbots simplify the process of dealing with international customers as they are not restricted by time or language. Chatbots are available 24/7, 365 days a year and this allows your business to scale up its operations to newer markets without experiencing delays due to incoming requests. This also saves your cost of hiring BPO services just to move your operations to an international scale.
If you are looking for a reliable and professional chatbot development company, you can contact Hul Hub to get chatbot development services in cost-effective packages that can accommodate every kind of budget.