Having a good ranking on app stores creates a good first impression. There is nothing more a brand needs to improve conversions and according to findings, it increases the rate by 35%. App Store Optimization (ASO) can help you increase your application downloads in addition to ranking higher in just 10 steps.
Once apple and play stores accept your application, it may seem like a time to celebrate, and celebrate you must! But don’t take too long, it is time to get back to work with ASO. Consider ASO like SEO that is used in-app store searches to determine your ranking, visibility, and position in application stores.
A few factors help in creating a good app store optimization. These are: 1. Keyword insertion in the title. 2. Keywords insertion in the description. 3. Number of downloads. 4. Good rating. 5. The reputation of the publisher. 6. The number of comments. You can optimize your rankings keeping these factors in mind with the following, very easy ten steps.
For any strategy to work in the business industry, it is important to think like your customer and understand your position in the competitive market. ASO works best when you improve your discoverability with the use of appropriate keywords, which drive traffic. When you are writing the description of your app, look at the language your customers use when they search for your app. You also need to understand the reason for downloads and using your app. Keep a lookout for the keywords your competitors use to describe their apps and any other keywords you can input in order to reach the customers. You can do your keyword research via consumer research by conducting online surveys. Additionally, there are many free tools you can use to look for the right set of keywords. Tools like the Keyword Explorer from Moz is very helpful in understanding whether you should use different or same keywords.
The best app names are rich in keywords and unique. According to a research report, the top 25 ranking apps had relevant keyword induced names and ranked 10.3 times higher than those without it. You can play around with the app name using keywords at the start of the name. However, there is room for longer names but the shorter they are – the more visible they will be. Keep in mind that if you are using symbols and special characters, use URL friendly ones. Since using, any other characters can detract from your rankings. You can also opt for the services of several SEO companies in NJ to help you understand ASO better.
Unfortunately, Google Play Store and Apple App Store use different approaches to ASO keywords. In the Apple App Store, the keywords in your title along with the 100-character keyword field are considered to rank the app. On the other hand, in Google Play, considers keywords from the 4000-words app description from the customer’s view. The description here should be written considering the readability for the customers. Either way, make sure that your app description should be contextual and grabs the attention of your customers. Messaging is key to pushing your customers to download the app.
Remember that the description you write speaks directly to your customers. Make sure to accommodate maximum keywords in the first few sentences. The first two sentences are what grabs the attention so make that concise and evocative. In the description, you must first describe what your app does then list all the benefits, and then compel them to download your app. Continuously make changes by updating your app’s description when there are improvements. The description is the best way to tell your customers about all the updates.
There are hundreds of apps similar to yours and creating that strong first impression has never been more important. In order to do that, create an icon that cuts through the clutter and gets the attention of your potential customers. It should be simple enough to describe what your app is about and must look unique from others. Believe it or not, you do not need a complicated icon to fit the criteria, the simpler it is, the better.
Like icons, videos, and screenshots will help with your search rankings in app stores, but it does create a sense of trust among the customers. This is important as it increases downloads. These are effective ways of describing your app further to the customers. In the Apple App Store, you have room for five screenshots and eight in Google Play Store. Use these to show your customers what they can expect every day from your app and highlight all essential features. You can also take this opportunity to speak to your customer about the important benefits and feature the latest updates.
If you create the app in English only, it means that you will not be getting revenue from other potential international markets. Make sure your app is adaptable to people in other languages as well. In order to get revenue from global markets, you will need to tweak your ASO strategy so it appeals to international customers. The greatest advantage is that your visibility and discovery in other countries increases significantly. If you are confused about how to localize your app, you can always use local SEO services to get started. Keep the following factors in mind when you decide to localize your app: • Redesign the app to accommodate shorter and longer languages. • Rebrand the app icon in order to communicate value to other cultures instead of offending them in any way. • Reformat and convert the currency values in order to avoid all confusion regarding pricing and app usage.
ASO is just another part of your app marketing strategy and like SEO; backlinks from exterior sources have an impact on your store page views. In order to get more traction on your app views and downloads, you can promote with an active online presence. You can do this simply by marketing your app on social media platforms and authenticating your app with reviews and press write-ups. You can also use online advertising by investing in digital marketing as your budget allows. Keep in mind that most users find apps by searching online.
Ask your users to rate your app and give feedback so you can boost your downloads and increase app store rankings. The higher number of positive feedbacks on your app, the more people will download it. Try to gain a larger user base by engaging your users to leave positive feedback and engage with them if they do not like anything. Keep your app updated and inform your users whenever you fix a bug in the app. These interactions will encourage users to leave positive feedback.
As mentioned before, people who use your app look for improvements that are made on their feedbacks. When you update your app, it shows the customers that you are dedicated to their needs and response. Constantly release better versions with bug fixes and added features to keep your users loyal to your app. Whenever you release an updated version, prompt the users to download the new version with a login note, push notifications, and icon in the main menu.