Video content and YouTube have become synonymous since the platform’s success with the storytelling medium and its popularity with its users. Video content performs better than other mediums on all social platforms. This is because videos are convenient to watch, and their visual aspects make it interesting and informative.
YouTube is now used as the second most popular search engine after Google, and its search volumes are more than the combined search volumes of Bing, Yahoo, AOL, and Ask.com. To cash in on the opportunity that YouTube provides, companies need to market themselves in a unique way to saturate the YouTube market and create fun, engaging content. Here are some SEO tools that can help companies to increase traffic on their YouTube channels:
The most important aspect when creating YouTube content is how interested your audience will be in that content. Any topic can become popular on YouTube, depending on how much the audience is fascinated by it. Google Trends can be a useful tool to help identify such topics. To specify your searches, you can type your topic and click on “YouTube Search”, and then search according to a category, time, and geographical location to further categorize results. To see how your topic is performing, you can add a different topic to compare the two against each other. Google Trends lets users browse a list of related questions for each topic, along with regional maps with popular interests across each region, and the option to download and share this data if needed. The best part? It’s completely free of cost. As a result, you can find new trends and increase your video ranking potential so that your videos align with the search trends and are easy to find.
Another free tool from Google is the Google Ads Keyword Planner. Digital marketers know the importance of having the right keywords in your content to increase its searchability. Planning how to use the right keywords can help a lot when devising your YouTube strategy. Using the Keyword Planner, marketers can research keywords related to their topic to find which search terms and queries have the potential to be searched the most. You enter a seed keyword/phrase, filters, and search settings into the Keyword Planner, and it generates several keyword ideas based on it. You can then choose from those keywords and export your keyword list and its metrics after sorting out the best ones from the average monthly searches and competition. The Keyword Planner lets you enter up to ten keywords at any given time, along with a URL, which can be useful for those short on time.
To undertake better keyword research, Rank Tracker is one of the tools that can be used for detailed keyword analysis and research. Rank Tracker uses YouTube suggestions to find keyword ideas and highlights the most important metrics like search volume, competitors, and expected visitors. It also helps you to conduct a check on rankings and lists the most searched keywords that can help your rankings in organic searches. You can additionally use Rank Tracker to set YouTube as the default search engine so, once you upload your videos, you can track their rankings and performance.
In YouTube, 48 hours after you upload your video is your metadata optimization timeline, after which the YouTube algorithm will mark your content as less punctual, making it harder to make a recovery, and makes it more difficult to increase traffic. In comes TubeBuddy, which is a browser extension that helps maintain your channel and creates titles, descriptions, tags, and more. TubeBuddy gives tips on how to optimize and boost channel growth and makes sure your videos are set up according to YouTube recommendations.
Self-analysis to figure out what your channel lacks and what its strengths are can help you make better content. YouTube Analytics is a free tool that helps you understand your audience and their viewing needs, and what content is shared more often. Studying Watch Time and Real-Time reports can help to analyze your average view duration, audience retention, and average percentage viewed since YouTube algorithms are also based on watch time. The kind of videos that bring in new subscribers can be understood through YouTube Analytics, and this can help get more subscribers, shares, comments, and likes, which raises YouTube rankings as well.
VidIQ is a browser extension that helps you understand why and how a video gets high ranking and optimization on YouTube and gives you stats like Views per Hour, Engagement Rate, Duration of view, etc. The VidIQ score can help you to see how well your video will rank in suggested videos or recommended searches. It also has a “Most Viewed” feature that shows you how YouTube’s most performing videos stack up against each other. VidIQ makes it easier to conduct competitor research and your own channel’s audit, which can help you to understand what changes to implement to improve performance.
Having attractive channel art is just as important as the content in your videos since it is the first introduction of your channel to your viewers. Canva makes it easy to create beautiful graphics and logos, enhancing the look of your channel. Canva helps to create thumbnails and headers which could increase your channel’s click-through-rates. Alternatively, you may hire an digital marketing agency to design eye-catching graphics for you that is customized to your channel’s look and feel.
The simplest SEO tool is built right into YouTube; its search bar. Using keywords in the YouTube search bar can help you see what users are searching for at that very moment, and what the trending topics are. While others may be searching for keywords and trendy topics in Google, you can directly search on the platform on which you intend to upload all your content.
In summary, working on YouTube SEO is fruitful if done in the right way, since YouTube has proved itself to be a global interest as well as a lucrative money-making platform. If used correctly, these tools will help you maximize your potential on YouTube as a creator.