Imagine this: you visit a website and it takes forever to load and even longer for you to navigate to the right page. This is a typical example of a bad website. When you are building yours, you want to avoid that. On the other hand, you visit a website and get lost trying to reach a particular page because of its complicated design layout. Nothing puts off a potential customer more than trying to navigate their way through a labyrinth of pages and options in a poor website design.
So how important is it to have a simple design that is visually appealing as well? How much does the top seo companies contribute to the success of a website? The following five tips can help you clear this confusion.
The visual appeal of a website can be categorized as web design, graphic design, or visual design. The right balance of colors, layout, shapes, fonts, white spaces, pictures and text contributes to the design. All this results in how the visitor perceives the company, remembers it, and takes action on the website.
Like everything else in the world, the human eye thrives on things that look good. As opposed to neutral or ugly images, pretty things are always pleasing. In order to attract the attention of the visitors, it is important to have an appealing visual from the start. It is the key to keep your visitors glued to your website and revisit again – because they will not forget it soon. Take the example of WeTransfer, a very handy yet boring platform to transfer large files. However, the users usually have the tab open for longer periods because of the task. In order to attract the attention of their users, they continuously feature illustrators, designers, artists, and photographers to ensure the users do not get bored. Clever isn’t it?
Similar to how when we meet someone for the first time and create an image, a website also imprints an impression on the minds of the visitors. The first few seconds or minutes are enough for us to decide whether we enjoy someone’s company or not. This goes for the visual appeal of a website as well, if it is not appealing enough, the chances of a visitor not coming back are high. It is human nature to judge a book by its cover – yes, even if we do not like to admit it; it is true and always has been. This goes for a website that does not have an appealing look. If we do not like a website design, we are less likely to revisit or enjoy it at all. Therefore, it is highly important that the website creates the right brand image by its looks.
Visual appeal plays a large role in building relationships with your brand. If the visitors can identify and relate to your brand with one look at the website design, it means you are a success. Having loyal customers is the end goal of every brand and a long-term relationship starts with a good website design. Every visitor’s browsing history is literally an extension of his or her hobbies, interests, values, and beliefs. This resonates with the kind of website everyone interacts with, so visiting a website that complements the identity becomes ultimately more attractive.
One of the greatest advantages of having a good-looking website is that it can cover other faults. The goal of every business and website builder is to create the perfect website, but remember that perfection is always a work-in-progress. Therefore, while you work on other less convenient aspects, visual appeals can take care of visitors. Even though you may build the best website, there is always room for improvement and improvisation. If the website design is top-notch, the visitors become more tolerant of other faulty aspects of your website. Consider getting motion graphics design services if you believe that you need expert intervention.
A picture can convey multiple emotions at once. Communicating a strong emotion through a visual is what businesses play on these days, and rightly so. Conveying your brand's identity, values, or message through an image is now easier than ever before. Similarly, the visual appeal also awakens memories and emotions like hope, comfort, happiness, and trust.
As important as visual appeal is for the visitors and the brand’s identity and image, it is also essential that other aspects are present too. Your website should be aesthetically appealing, but should also be easy to navigate and be usable for visitors. At the end of the day, a good user experience goes a long way.