Businesses are now more concerned about having responsive designs and this concern has been resolved quite easily over the years as building a mobile and user-friendly website and app are a job possible to be done in a jiffy. However, it’s a debate about whether a mobile app would work better or a web app for your business as both have their own pros. Let’s go through each of the option’s pros before formulizing which is the best option:
Web App Pros:
The user experience delivered through a web app are endless, some of the most significant ones are:
No matter the user is using a desktop, a mobile or even a tablet, users can immediately access a web app no matter where you are – as long as you’re online to browse through.
Web apps don’t require spending time installing and updating to newly developed versions to view improvements in the products. Rather a website can be easily updated, fixed of bugs and support and the best of all is users would never notice of the process.
The web app takes up the least cost to be optimized for responsiveness than mobile apps do. This a great opportunity for professionals to do more, spending less.
The users get to experience more advanced integrated options through a mobile app. The possibilities are endless some of which are:
Users can engage on-page more specifically unlike websites. This, in turn, adds more value to the existing and potential customer experience.
Although most app features require internet connectivity, users can still view content, information, and functionality while they are offline.
It’s easy to provide the user with a more custom view through integrating the mobile built-in device features such as location, camera, and GPS.
Which Option Could Work for Your Business?
Based on your company goals you can figure out whether a website or mobile application would work for you or even both.
If you want to reach more audiences, you need to know where your target audience mostly is. Only about 21% of users visit a website through mobile devices, and the highest reach is received through web whereas app stores are not a wise place to look for reach.
If you offer a service or a product that the customer can use and lookup seldom then a website is your time-saving option. However, if you have a service for which the user needs to log back in again and again or simply is used more often and even offline then a mobile app is your go-to.
Look up and analyze your competitor and know if they run a website, an application software, or both. Now make your decision accordingly because you got to keep ahead.
It’s tricky to pick a platform that would suit you. The endnote here is that choose what’s specifically the best need of your business and where your target audience is.